For bakeries & home bakers
Every cake is a photo. Every order starts on Instagram.
Most of your orders start with someone seeing one cake on Instagram and asking "how much?". That makes your page your shop window, and it needs new stock in it far more often than a real shop window ever did. In a busy week, that is the first thing that slips.
What you can say to the team
- Make a Rakhi hamper poster, ₹899, order by 15 August.
- Turn these three cake photos into a carousel with prices.
- Write a caption for this red velvet cake.
- Plan Christmas posts for the first three weeks of December.
The problem
What is getting in your way
Your orders come from Instagram, but posting consistently is impossible in a week full of orders.
You answer the same questions about pricing, lead time and delivery in DMs, over and over.
The occasions that drive your orders, from Rakhi to Christmas, arrive before your posts are ready.
The plan
Your team, working for your bakery
Each agent takes one part of your marketing. Chitra is ready now. Dev and Adi are being built, and this is what they are designed to do for you.
- Clean product shots of cakes, cookies and hampers from your phone photos.
- A monthly plan built around occasions: birthdays, anniversaries, Rakhi, Diwali, Christmas.
- Order-information posts: how to order, lead time, delivery area, as a saved carousel.
- Reels from a short clip of frosting, slicing or packing.
- A Google profile for the bakery so "cake shop near me" finds you, with photos and ordering details.
- A review request with each delivery, so happy customers say so where new ones look.
- An ad for a hamper or seasonal cake shown to people in your delivery area in the two weeks before the occasion.
- A small budget behind the cake post that got the most enquiries.
This month
What Chitra would suggest for your bakery
You get one idea like these every morning. Tap it and it gets made, with your logo, colours and details already in place.
"How to order" carousel, pinned to the profile.
A reel: the moment the knife goes into the cake.
Birthday cake menu as a single poster with prices.
Customer photo of the week, with their permission, as a testimonial card.
Get started
Put the team to work on your bakery.
Chitra is free to start. Tell her about your bakery once, then ask for your first poster the way you would ask a person.
Waitlist
Be first to work with the whole team.
Chitra is ready now. Tell us which of Dev and Adi you want next and we will write to you the day they open, with early access for people on this list.
You are on the list.
Thank you. We will write to you as soon as your teammates are ready. Until then, Chitra is open for work.